The Tour took in Basel, Buttenheim in Germany (the home of Levi Strauss), Museum Rijswijk, the Netherlands, Textil Museet – The National Textile Museum in Sweden and MuseumQuartier Osnabruek, Germany and all proved to be a success with record visitor numbers to the venues and glowing reviews. He also worked with the city of Genoa, the city that gives jean its name.

Covid 19 had stopped the artists plans for what to show, with his photoshoots cancelled, so he ended up looking closer to home, new works include pieces based on his living room.    

But not content with his first museum solo shows, he proceeded to embark on a charity project for the NHS with his son, Elliott. #iclapfor saw a pair of denim blue hands clapping projected on buildings around the UK and all around the world. He joined likes of Ringo, Keira Knightly and Joe Lycett with Pin Your Thanks and collaborated with triple Oscar winning costume designer, Jenny Beavan on a special denim jacket that raised thousands for Volunteering Matters.

Who else would Levi’s choose to commemorate their 150th anniversary of the 501 jean? Ian exhibited a giant 10x4m fresco shown in iconic locations in Paris, Milan and Madrid. Not content with Europe he completed the portraits of three prominent Chilean musicians that are now displayed in the Santiago Metro. WeAR magazine named him as a top 100 influential person in the Denim Industry for 2023.

Already with high-profile commissions from the likes Georgio Armani, Ayrton Senna’s family, Debbie Harry, Giselle Bundchen and more this year Berry added set designer to his CV after creating a stage for Ja Rule in New York.